Home Logic: The UK's Largest Spray Foam Insulation Company Closes After TV Exposure

Home Logic UK Ltd, once one of the biggest names in UK spray foam insulation, has officially ceased trading. The Southampton-based company, which at its peak reported annual turnover of around £20 million and spent roughly £4 million a year on marketing, stopped taking new orders on 31 March 2025 and formally shut its doors on 7 November 2025.

The closure follows years of mounting consumer complaints, growing mortgage lender resistance to spray foam insulation, and (perhaps most damagingly) national TV exposure on BBC Watchdog that put the company's practices under a very public spotlight.

For the thousands of homeowners who had spray foam installed by Home Logic, the question now is: what happens next?

How Home Logic Became a Household Name in Spray Foam Insulation

Home Logic UK Ltd (Companies House number 09125321) was incorporated in July 2014 and quickly grew into one of the UK's leading spray foam insulation installers. Operating from Southampton, the company marketed its proprietary product, branded as "LogicFoam", as a revolutionary, eco-friendly alternative to traditional loft insulation materials like fibreglass and mineral wool.

The company positioned itself as a full-service energy solutions provider, also offering solar panels and replacement windows. It held TrustMark approval and claimed KIWA BDA agrément certification for its insulation products. At its height, Home Logic employed a large sales force and amassed over 4,600 reviews on Trustpilot.

But behind the impressive numbers, problems were building.

The BBC Watchdog Investigation That Changed Everything

The turning point came when BBC Watchdog, the long-running consumer rights programme now featured within The One Show, investigated Home Logic and its spray foam installation practices.

The Watchdog segment focused on questionable practices relating to two separate installations carried out by Home Logic. The investigation raised serious concerns about the quality of work and the sales tactics used to convince homeowners to have spray foam applied to their roof spaces.

In response to the programme, the Property Care Association (PCA) issued a public statement distancing itself from Home Logic, noting that it did not condone the sales tactics highlighted in the programme. The PCA also clarified that its Sprayed Foam Insulation Inspection Protocol, which Home Logic had cited in its defence, was never intended as an installation guide or quality standard.

Watchdog presenter Matt Allwright later described spray foam mis-selling as one of the most shocking stories he had covered, noting that most homes simply do not need spray foam insulation and that the product can cause significant damage to a property, making it difficult to sell while being extremely costly to remove.

Reports following the investigation confirmed that Home Logic suspended sales in the aftermath of the Watchdog probe. The reputational damage was substantial and, by many accounts, irreversible.

A Pattern of Customer Complaints

Even before the BBC investigation, warning signs were visible in Home Logic's customer reviews. While the company managed to maintain a headline 4-star rating on Trustpilot (a website which has been found to be easily-manipulated with fake reviews), a growing number of negative reviews painted a very different picture.

Common complaints included:

• Misselling and pressure tactics. Multiple reviewers described high-pressure sales approaches. One former employee described the company's sales culture as similar to that depicted in The Wolf of Wall Street, with bells rung in the office for every sale closed.

• Poor after-sales service. Numerous customers reported being unable to get responses to complaints or requests for warranty work.

• Mortgage and sale problems. Several homeowners reported that having spray foam insulation made their homes difficult or impossible to sell, as mortgage lenders refused to lend against properties with foam applied to the roof.

• Installation quality concerns. Reports of missing membranes, condensation problems, and damage to roof timbers emerged from multiple customers.

• Subcontractor issues. It transpired that Home Logic subcontracted installation work to third parties, including a firm called Lapolla, which was later dissolved. Customers found their contracts were with Home Logic, yet the company attempted to distance itself from the installation work.

The BBA (British Board of Agrément) later removed Home Logic from its approved installers list — a significant blow to the company's credibility.

The Closure: What Home Logic's Own Statement Said

The closure announcement, still visible on homelogic.co.uk, reads in part:

"It is with sincere regret that we announce that Home Logic UK Ltd stopped taking orders as of the 31st of March 2025 and officially ceased trading as of 7th November 2025. Despite our best efforts, ongoing financial challenges have made it no longer viable for us to continue operations."

The statement adds that outstanding projects have been transferred to unnamed "trusted partners" and that affected customers will be contacted directly. The company also continues to maintain that "properly installed and performing insulation does not require removal."

That final point is contentious. While it's true that well-installed spray foam in suitable properties may perform adequately, the reality for many former Home Logic customers is very different. The Royal Institution of Chartered Surveyors (RICS) has issued specific guidance warning that spray foam can restrict roof inspections, trap moisture, and have a detrimental impact on property valuations.

What About LogicFoam and Logic Insulation?

The picture is further complicated by the existence of related entities. LogicFoam Ltd, the company behind the branded spray foam product used by Home Logic, shares the same registered address and Companies House number (13172592) as a company that Trustpilot reviewers have identified as "Logic Insulation."

Several reviewers on Trustpilot have flagged that the same director appears to be involved with both Home Logic UK Ltd and this newer entity, raising questions about continuity of liability and whether affected customers will be able to pursue warranty claims.

What This Means for Homeowners With Home Logic Spray Foam

If you had spray foam insulation installed by Home Logic, you may be in one of several situations:

You want to sell your home. Most major UK mortgage lenders (including TSB, Halifax, Nationwide, and many building societies) will not lend against properties with spray foam in the roof. This dramatically reduces your buyer pool. In many cases, professional spray foam removal is the only way to restore full mortgageability.

You want to remortgage or release equity. The same lender restrictions apply. Even if your current lender has been accommodating, switching to a better deal may be impossible until the spray foam is professionally removed and the roof timbers are visible and inspectable again. Read our full guide on spray foam insulation and mortgages.

You have a warranty claim. With Home Logic having ceased trading, pursuing warranty claims directly is now extremely difficult. The company's closure statement suggests outstanding projects have been transferred, but it does not make clear commitments regarding the 25-year warranties that many customers were promised. You may wish to seek legal advice or contact your local Trading Standards office.

You're experiencing condensation, damp, or roof damage. These are common consequences of poorly installed or unsuitable spray foam. Understanding the hidden dangers of spray foam insulation is the first step toward protecting your home. A professional survey can determine the extent of any damage and advise on the best course of action.

The Wider Spray Foam Industry Problem

Home Logic's closure is not an isolated event. The spray foam insulation industry has faced increasing scrutiny from consumer organisations, lenders, surveyors, and industry bodies over the past several years.

BBC Watchdog and BBC Morning Live have featured numerous segments on the risks associated with spray foam. The UK Parliament's House of Commons Library has noted that RICS guidance now instructs surveyors to specifically consider the impact of spray foam on property valuations.

Meanwhile, the PCA has warned that the uncertainty around spray foam has created an environment where unscrupulous removal companies are capitalising on homeowner fears - an important reason to choose a reputable, experienced removal specialist.

How to Get Help if You're Affected

If you're a former Home Logic customer (or any homeowner dealing with spray foam insulation problems) there are practical steps you can take today:

1. Get a professional assessment. A qualified specialist can inspect the type of foam, the condition of your roof timbers, and the ventilation status of your loft space. This gives you a clear picture of what needs to happen.

2. Understand your removal options. Professional spray foam removal typically takes 1–3 days for an average home. A reputable company will remove the foam, repair any damage, dispose of waste, and provide the completion certificates that lenders require. You can learn more in our comprehensive spray foam removal guide for 2026.

3. Explore your legal options. If Home Logic's installation was defective, you may still have routes to claim compensation. Contact Citizens Advice or consult a solicitor experienced in consumer rights.

4. Request a no-obligation quote. At Remove Spray Foam, we have completed over 3,500 removals and can provide a fast, transparent quote with no upfront costs.

For the thousands of homeowners now left dealing with the consequences, professional removal and expert advice are the clearest path forward.

If you're concerned about spray foam insulation in your property, contact Remove Spray Foam today for a free consultation and no-obligation quote.